Two years after working with Geely, Proton has published a new Proton logo and new marking line that represents a new chapter in the company's growth.
The new logo of almost the same "サンダーキャット" is the evolutionary form of the theme of the current Malaysian tiger of Proton, the four core elements of brand information, the sensitivity of the strong, the courage of pride, in order to emphasize further tempering.
The slogan of "It's In The Drive" was replaced by "Inspiring Connections". This is more modern than the trend that today's cars are no longer just mobile connections when driving.
In the future, the Proton X70 will be the first Proton model to receive the new logo, and the existing dealers will be updated with the new logo within two years.
Dato’Sri Syed Faisal Albar, president of Proton Holdings Bhd, said this. “When the new logo is released, the next chapter of the Proton tour will be marked. I protest against the new spirit and be able to successfully complete this journey to build a modern car brand.”
Dr. Lee Chunrong, CEO of Proton Holdings Bhd added. Say: "For us, the brand logo, slogan, color is more than. When we started traveling in 2017, we rushed to set up a new brand. Instead, we solved the customer's problems, developed better products, and upgraded the dealer network. Committed to recovery and customer trust."
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